The Ripple Value

Engage. Exchange. Evolve.

Some people say it’s all about who you know. And yes, there’s some truth to that. But it’s not just about who you know. It’s how you know them. Think about all the people you come across in your daily life that you know (or think you know): your neighbor, local coffee shop barista, CrossFit coach, co-worker, etc. Then, throw in all the strangers. Your interaction quantity is high whether you’re a social butterfly or not. But are your interactions quality? Are you leveraging the potential of all these daily encounters? Because guess what, the potential is truly limitless. But if you don’t leverage all of this potential in the right way – if you don’t build meaningful connection points – you’re missing out, whether you realize it or not. Bottom-line: The way you engage in an exchange matters.

Getting to know people in a way that matters means cutting through the surface dialogue – the fluff, the contrived, the almost robotic pleasantries. You know what we’re talking about – the superficial engagements accompanied by forced smiles and laser-focused eye contact.

Rippling is about transcending these average, trivial interactions to get to talk that matters – talk that transforms. We’re talking raw, real, no-nonsense conversational exchange, be it business discourse or casual conversation.

But taking an exchange to a deeper level doesn’t always come naturally. Sometimes, it comes with obstacles. Fear. Discomfort. Vulnerability. Peeling back and shedding these layers of discomfort to maximize the power of relationships requires tools, techniques, and practice. That’s where the Ripple Effect comes into play.

You’ve probably heard of the term Ripple Effect. The concept is simple. Create good ripples and hey, you’ll get good ripples back. But for whatever reason, the implementation of the concept doesn’t always get put into practice. As such, opportunities to contribute, receive, and evolve are missed.